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Your One-Stop Solution for Financial Services

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We offer a wide range of financial services, managed by experts in Tacoma, Pierce County and all throughout Washington and Arizona states.

Plan For The Road Ahead

We're Your Local Financial Services Company in Tacoma, WA.

Penny Lane Financial, LLC was founded in 2014 by Jeff Pickering with a clear purpose: to make financial guidance more accessible and easier to understand—for everyone. Based in Tacoma, Washington, we serve as a local resource for individuals and families at every stage of life—whether you're planning for the future, navigating major life changes, or preparing for retirement. With more than 10 financial services thoughtfully offered in one place, our team collaborates to provide guidance that's personal, flexible, and aligned with your goals—so you can move forward with clarity and confidence.

10+ SERVICES UNDER ONE ROOF
LICENSED IN WA & AZ
LOCAL AND FRIENDLY ADVICE
FEATURED SERVICES
Crafting Strategies for Long-Term Success
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Creating your personalized retirement strategy

Ensure a secure future with strategic products and services. We assist you in navigating options, ensuring a comfortable and worry-free retirement, so you can enjoy the later stages of your life.

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Transform your home into a valuable financial asset, designed specifically for those aged 62 and above. With our Reverse Mortgage for seniors, you can access funds while keeping ownership intact, ensuring unmatched financial flexibility throughout your retirement years.

Reverse Mortgages in Tacoma WA

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Mortgage Loans in Tacoma WA

Invest in your dream home or refinance with our diverse mortgage options. Tailored to fit your unique needs, we guide you through the process, making homeownership a seamless and rewarding experience.

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Envision prosperity with our comprehensive planning options. We work collaboratively to build a roadmap for your financial success, considering your goals and aspirations to ensure a secure and prosperous future.

Understand what you have and what you need

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Annuity Options

Secure a steady income for life with our Annuity Options at Penny Lane Financial, LLC. Tailored to your unique needs, our plans offer financial stability and peace of mind, ensuring a reliable source of income throughout your retirement years.

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Protect what matters most with our comprehensive Insurance Options. From life and health coverage to property and umbrella protection, we provide tailored plans to ensure peace of mind in the face of life's uncertainties.

Insurance Products

TESTIMONIALS

See What Our Clients Have To Say

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Kacee Ikeda

Rosemary Godwin and her processor, Sadie, couldn't have been more amazing! As a first time home buyer, Rosemary answered all my questions and was so positive throughout the process. She made sure to work with the numbers my husband and I were comfortable with, and once we were under contract, what was already going to be a quick 3-week escrow turned into an even quicker 2-week escrow! We were able to close faster than I could've ever imagined thanks to all her hard work. I would highly recommend her to anyone!

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In response to this online inquiry you make, you will be contacted by an authorized representative of our company at the phone number/email you have provided.

 

It all starts with a conversation
Get expert advice from a local and friendly company. 
CONTACT US
ADDRESS
OFFICE HOURS
PHONE
EMAIL

1804 W Union Ave, Suite 202, Tacoma, WA 98405

Monday to Friday

9:00 am - 5:00 pm

253-327-1177

vip@pennylanefinancial.com

You can also visit us; we'd love to meet you.
Please note we are in and near Tacoma, Lakewood, University Place, Puyallup, Spanaway, Parkland, Federal Way, Auburn, Fife, Milton, Edgewood, Bonney Lake, Sumner, Gig Harbor, Fircrest, Ruston, Steilacoom, DuPont, Joint Base Lewis-McChord (JBLM), Kent, Des Moines, SeaTac, Burien, Covington, Maple Valley, Enumclaw, Graham, Orting, Roy, Vashon Island, and Normandy Park.

Find out more about our partner company 

Penny Lane Wealth Management

Penny Lane Financial Logo

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Important Disclosures

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Equal Housing Lender:
Penny Lane Financial, LLC is an Equal Housing Lender. As prohibited by federal law, we do not engage in business practices that discriminate on the basis of race, color, religion, national origin, sex, marital status, age (provided the applicant has the capacity to contract), because all or part of the applicant's income derives from any public assistance program, or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act.

NMLS Consumer Access:
Our NMLS number is 1905686. WA – MB1905686 AZ – 1034711  You can verify our licensure status and find more information about our company at the NMLS Consumer Access website: https://www.nmlsconsumeraccess.org/ WA – MB1905686 AZ – 1034711

Terms and Conditions:
The loan terms and conditions provided by Penny Lane Financial, LLC are subject to change without notice. All loan approvals are subject to underwriting guidelines and credit approval. Not all applicants will qualify. Interest rates and annual percentage rates (APRs) are based on current market conditions and are subject to change.

Mortgage Loan Information:

  • Loan Types: We offer a variety of mortgage loan options, including fixed-rate mortgages, adjustable-rate mortgages (ARMs), FHA loans, VA loans, and jumbo loans.

  • Interest Rates and APRs: The interest rates and APRs provided on our website are estimates and are subject to change based on market conditions and borrower qualifications. Please contact us for the most current rates.

  • Loan Fees and Costs: Mortgage loans may involve fees, including origination fees, appraisal fees, credit report fees, and other closing costs. These fees will be disclosed to you during the loan process.

Consumer Rights and Responsibilities:
As a borrower, you have the right to receive a Loan Estimate within three business days of submitting a complete loan application. This document provides important details about the loan terms, estimated costs, and other important information. You also have the right to receive a Closing Disclosure at least three business days before your loan closing, which outlines the final terms and costs of your loan.

Homeownership Counseling:
If you are experiencing financial difficulties or have questions about your mortgage loan, you may seek assistance from a HUD-approved housing counseling agency. For a list of HUD-approved counseling agencies, visit the HUD website at https://www.hud.gov/program_offices/housing/nationally_hud_approved_housing_counseling_agenciesdirectory

 

Insurance License:
Penny Lane Financial, LLC holds life, disability, property and casualty insurance licenses in WA and AZ, NPN #17702278. We are committed to providing comprehensive financial services, including insurance products, to meet the diverse needs of our clients. Regulated by Washington State Insurance Commissioner at https://www.insurance.wa.gov/

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Privacy Policy:
We are committed to protecting your privacy and ensuring the security of your personal information. For details on how we collect, use, and safeguard your information, please review our privacy policy here.

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Contact Us:
If you have any questions or need further assistance, please do not hesitate to contact us at 253-327-1177 or email to vip@pennylanefinancial.com.

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Equal Housing Lender

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Penny Lane Financial, LLC NMLS #1905686 WA State, NMLS #1034711 AZ State

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NMLS Consumer Access - click here

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