top of page

PRESIDENT AND FOUNDER

Jeff Pickering

Jeff Pickering State Planning

Hello, I’m Jeff Pickering. I envisioned Penny Lane Financial, LLC as a company where I could better serve my clients by offering a diverse range of financial services. My goal was to create a space where people can openly discuss and learn about complex issues related to retirement, wealth preservation, insurance, and lending. After 30 years in sales, finance, and management, I decided to embark on my own business journey and quickly advanced in the financial services industry.

NMLS #294795

  • LinkedIn

About Me

I live in Tacoma with my wife, Christine, where we have raised two accomplished daughters. In my free time, I enjoy fishing, barbecuing, golf, woodworking, and walking with our dog, Baxter.

​

As the President and owner of Penny Lane Financial, LLC, I take a fiduciary responsibility to recommend what is best for each client, including referring them to other professionals when necessary. My friendly demeanor and extensive knowledge have enabled me to assist people with their finances while building lasting relationships.

IMG_6026.jpg

Educational Background

I hold a Bachelor’s degree from Washington State University and am trained as a Wealthy and Wise© advisor. Additionally, I am a WA Designated Broker (Mortgage) and have obtained multiple state licenses in life, property, casualty, and lending. I previously served on the board of Bates Technical College and participated on the Pierce County Goodwill Board of Directors. I am also an active member of the The Fircrest Golf Club.

What Our Clients Have Said

Harry T.

With his expert guidance, Jeff  provided the financial flexibility I needed to enjoy my retirement, finally! Thanks to his friendly and knowledgeable advice, I can now travel, invest in my hobbies, and live comfortably.

Sandy O.

I can't thank you enough for introducing me to the world of reverse mortgages. Jeff's personally made sure I  understood the process, which made all the difference. With his assistance, I was able to secure a stable source of income with a reverse mortgage. I highly recommend Penny Lane.

Stacy M.

We recently refinanced our mortgage with Jeff and Rosemary. They went above and beyond and took excellent care of us. Excellent customer service!

Let’s Work Together

I personally handpick each professional and expert at Penny Lane Financial, LLC to ensure that our clients receive the highest level of service and expertise. My commitment is to build a team that shares my dedication to providing personalized financial solutions tailored to meet the unique needs of every client.

ADDRESS
OFFICE HOURS
PHONE
EMAIL

1804 W Union Ave, Suite 202, Tacoma, WA 98405

Monday to Friday

9:00 am - 5:00 pm

253-224-2375

jeffp@pennylanefinancial.com

You can also visit us; we'd love to meet you.

Find out more about our partner company 

Penny Lane Wealth Management

PLF WHITE LOGO 2025.png

​

Important Disclosures

​

Equal Housing Lender:
Penny Lane Financial, LLC is an Equal Housing Lender. As prohibited by federal law, we do not engage in business practices that discriminate on the basis of race, color, religion, national origin, sex, marital status, age (provided the applicant has the capacity to contract), because all or part of the applicant's income derives from any public assistance program, or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act.

NMLS Consumer Access:
Our NMLS number is 1905686. WA – MB1905686 AZ – 1034711  You can verify our licensure status and find more information about our company at the NMLS Consumer Access website: https://www.nmlsconsumeraccess.org/ WA – MB1905686 AZ – 1034711

Terms and Conditions:
The loan terms and conditions provided by Penny Lane Financial, LLC are subject to change without notice. All loan approvals are subject to underwriting guidelines and credit approval. Not all applicants will qualify. Interest rates and annual percentage rates (APRs) are based on current market conditions and are subject to change.

Mortgage Loan Information:

  • Loan Types: We offer a variety of mortgage loan options, including fixed-rate mortgages, adjustable-rate mortgages (ARMs), FHA loans, VA loans, and jumbo loans.

  • Interest Rates and APRs: The interest rates and APRs provided on our website are estimates and are subject to change based on market conditions and borrower qualifications. Please contact us for the most current rates.

  • Loan Fees and Costs: Mortgage loans may involve fees, including origination fees, appraisal fees, credit report fees, and other closing costs. These fees will be disclosed to you during the loan process.

Consumer Rights and Responsibilities:
As a borrower, you have the right to receive a Loan Estimate within three business days of submitting a complete loan application. This document provides important details about the loan terms, estimated costs, and other important information. You also have the right to receive a Closing Disclosure at least three business days before your loan closing, which outlines the final terms and costs of your loan.

Homeownership Counseling:
If you are experiencing financial difficulties or have questions about your mortgage loan, you may seek assistance from a HUD-approved housing counseling agency. For a list of HUD-approved counseling agencies, visit the HUD website at https://www.hud.gov/program_offices/housing/nationally_hud_approved_housing_counseling_agenciesdirectory

 

Insurance License:
Penny Lane Financial, LLC holds life, disability, property and casualty insurance licenses in WA and AZ, NPN #17702278. We are committed to providing comprehensive financial services, including insurance products, to meet the diverse needs of our clients. Regulated by Washington State Insurance Commissioner at https://www.insurance.wa.gov/

​

Privacy Policy:
We are committed to protecting your privacy and ensuring the security of your personal information. For details on how we collect, use, and safeguard your information, please review our privacy policy here.

​

Contact Us:
If you have any questions or need further assistance, please do not hesitate to contact us at 253-327-1177 or email to vip@pennylanefinancial.com.

​

Penny Lane Washington

Check us out  

Penny Lane Financial, LLC NMLS #1905686 WA State, NMLS #1034711 AZ State

​

 

  • Instagram
  • Facebook
  • LinkedIn

NMLS Consumer Access - click here

EQUAL HOUSING LENDER

 

Google

All Rights Reserved © 2017 - 2024 Penny Lane Financial LLC .

bottom of page